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Safer communities > Reach out to your community

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Find friends and allies in local businesses

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Reach out to your community

As you look at how your organization can contribute to making your surroundings safer, you will likely want to reach out to other groups. Look for people who share your concerns as well as people who can contribute to the solutions. Collaboration is particularly useful when a number of different groups have a common interest and when solutions involve changes over the long term.

Groups can usually share information and find ways to support one another. Occasionally they may share resources and carry out joint projects. The simple fact is that the the more voices that are heard on an issue, the easier it is to get action from City Hall.

When considering who might collaborate with you, think about who else uses your neighbourhood, who else shares your concern, and who else is able to contribute at the time. Having a safer environment for people who walk is not the exclusive concern of older adults. Some potential allies include:

  • Schools, families, recreation centres and community centres who want safe, accessible outdoor routes for children
  • People with physical limitations
  • Clubs for walkers or cyclists
  • Groups of environmentalists or naturalists
  • Local businesses or services
  • Groups who sponsor special events such as, "Walk to School" day or "Cycle to Work" day
  • Health promotion professionals

Lasting change usually takes time. Don't be discouraged.

Remember the long struggle of those who identified tobacco as a health hazard many years ago. Think about the changes in attitudes towards smoking today.

Set short-term goals in your journey towards a safer community for older adults and celebrate each step along the way.

Examples of how you might work with others in your community include:

  • Contacting a local hardware store to sponsor paint to mark stair edges (with permission from the building management) that are identified as a problem in your neighbourhood.
  • Approaching a local service club to sponsor a bench or contribute some plants for a flower garden.
  • Contacting the media to increase awareness of the issues. Resources: Program tool 15 - Tips for working with the media offers suggestions about how to approach media contacts.
  • Working with groups who have experience in influencing public opinion to promote safer communities for walking and biking. For example, "Go for Green" already has a campaign for safer communities for bikers and walkers. Resources: Program tool 16 - Tips for influencing public opinion has suggestions on how you and your allies can help to change public opinion.
  • Forming a group to advocate for change. Many different people are involved in decisions that affect our surroundings. For example, different planners and decision-makers share responsibilities for traffic, neighbourhood and pedestrian safety, land use and community design. People who want a change often have to communicate with a range of individuals. Your efforts may include allies within city hall, as well as other citizen groups within the community. See Resources: Program tool 17 - Tips for advocating for change.

Successful collaboration with city administration

Collaboration led to a telephone hotline to identify sidewalks needing repair in the municipality of Prince George in British Columbia. A community based advisory committee was set up to identify priority areas for falls prevention initiatives. Unsafe sidewalks were identified as a priority.

A representative of the committee contacted a supportive city councillor. He was referred to a city engineer with a personal interest in safe environments. The engineer had already set up a data bank to gather data about problem spots (location, use, dangerous for whom, problem reported, etc.).

However the engineer did not have the people power to go out and inspect every sidewalk, curb and other potential problem. Citizens, including older adults and veterans, were out and about and very aware of problem sites.

The municipality agreed to have a 'hotline' to take incoming calls identifying problem sites. The information would go directly to the engineering department and be placed on the data base.

Within 48 hours the spot would be inspected. If it was an "easy fix" it would be repaired immediately. If not, it would be put into the work plan based on the repair criteria priority list.

Although this group had funding to advertise the hotline during a pilot phase, maintaining the service beyond the pilot will require fundraising for advertising. Nonetheless, the program is well underway and has led to significant improvements in outdoor safety for the region of Prince George.

Tom MacLeod, Prince George

 


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Last modified June 29 , 2004